Based in London, Olli Ella design high-end contemporary pieces for a baby’s nursery. The business required a playful and stylish identity that appealed to the modern family. A fully custom e-commerce platform was needed to help create a unique shopping experience that allowed full customisation of the products.
Approach
We created a colourful and uplifting identity with bespoke illustrations that represent new life, the home and human development. The fluid nature of the letterforms in the logo represent growth and allowed for ever changing displays both in-store and on packaging. The printed brochure presented the products in a fun and colourful way and characterised the excitement of the brand.