Selwyn & Company Property Agents recently set up new offices in Muswell Hill, North London. The team there pride themselves in a professional, trustworthy service and aim to bring a refreshing approach to buying and selling property to the area. The business required an updated visual identity that appealed to both residential and professional clients and presented the thirty year old company in a trustworthy and personal way. They also required a state of the art website, that would showcase some of London's most stunning properties.
Approach
We created a visual identity that combined traditional values with a modern edge, one that encorporated a ‘seal of approval’ to inspire professionalism and reassurance. A calming colour palette was chosen with the mint green brand colour serving as a subtle nod to North London’s greenery and parks.
This new branding formed the basis for a new fullscreen website experience. Conceived to maximise the effectiveness of the large property photos and green spaces found in the area. Slideshows and property details are cleanly presented and the entire site is both touch friendly and responsive to different devices.