How do I increase my inbound links? Once your website code has been optimised, the architecture of your site has been improved and the new search engine friendly content, that we created to match your target keywords and key phrases has been added, we now move on to step three, an ongoing process designed to increase the number of inbound links (back-links) to your site. The number of back-links is the most important indicator of the popularity and importance of your website. Google and most other search engines use the number and quality of inbound links to rank your pages and this directly affects your position in the search results. There are a number of methods that we will advise you on, and these will depend on budget, time and goals.

Submit your site to Directories

It may be beneficial to submit your site to directories. These can often be a great start to building good quality links. It is also important to investigate if there are any industry specific directories relevant to your business or any local directories that are highly regarded and worth registering with.

Link Exchange

Link exchanging when used correctly can be a solid and useful source of inbound-links. It is vital to ensure that the source of the link is relevant to your business. In order to get good quality visitors we will aim to target sites where the stage in the buying cycle is appropriate to your product or service. For example, if you sell cameras then a link from a camera review site has a high potential to convert as buying is the natural next step to reading a review.

aim to target sites where the buying cycle is appropriate to your product or services

The ideal reciprocal link site should already rank well in Google and perhaps have a high page rank. We will insist they link to your site using the chosen key phrase as the link text. Ideally this link will be within the main section of the page rather than in the footer or a links page. It will link to your target page rather than your homepage. Finally, we will check that the link does not have the 'No Follow' attribute.

If you need any further information or would like some help with your SEO strategy then please contact us here.