optimised for mobile
IWG Responsive Website Design
IWG Visual Identity Design
Branding Concept Ideas
visual identity
IWG
Brief
- Ingram Winter Green Solicitors, one of London's most respected commercial law firms, approached Stepto & Son to carry out a full company rebrand. The requirement included a new logo design and visual identity, which once complete would be used for corporate stationery and marketing materials, as well as a new website.
Approach
- After nearly 20 years, it was clear that IWG had outgrown their existing brand and their presentation style was out of step with the needs and expectations of their clients.
Ingram Winter Green’s culture is informal, energetic and entrepreneurial. We worked hard with them to create a stimulating and fresh visual identity that encouraged communication, improved engagement and celebrated their relaxed and approachable attitudes.
After creating the visual identity, we ensured all client touch points were addressed, including designing and building a fully responsive and scalable website.