Groom are the pioneers of two-therapist synchronized beauty treatments. They provide double the luxury in half the time at their stunning beauty townhouse in St. Christopher's Place W1 and at the new "Beauty Workshop" in Selfridges, London.
Groom approached Stepto & Son to help with modernising their online presentation style, improve overall messaging and to provide a new website that would communicate the benefits of their famous signature beauty treatments.
Approach
Stepto & Son worked closely with Groom in designing the modern website you see here. Careful thought was put towards demonstrating the sheer pleasure that a Groom pampering treatment would produce. Strong typographical elements were introduced to strengthen the brand and these are continued within the stores themselves.
It was vital that with over 60% of their website visitors coming from mobile devices, that a fully responsive webpage layout was introduced.