Responsive website design
character design
3D product CGI
Product brochure
Packaging Design
Maslow
Brief
- Malsow is a Smart Energy Storage System and efficiently powers electronics and gadgets, computers and media devices, keeping its users online, even in a power cut. Moixa approached Stepto & Son looking to improve its brand identity for its new MASLOW product, and to create associated brand assets, styles, graphics and a microsite. It was vital that the new brand helped to improve customer engagement and communication. MASLOW brand assets needed to be simple and clear for end customers and communicate a friendly, polished professional feel, with a strong aesthetic and identity.
Approach
- In order to ensure the brand was identifiable and noticed in the busy energy sector, we created a bespoke maslow character. This character was used to help the message be communicated effectively. The character has become the face of maslow, and has been used across the offline and online marketing materials including the microsite and product brochures.