SEO – Do I need an agency?

It is widely regarded that Search Engine Optimisation (SEO) is a ‘black art’. Stepto & Son don’t believe that it is. That’s not to say that it is easy, but if your SEO strategy is solid and follows the advice produced by the search engines themselves, it is clear that there are identifiable and proven methods that can provide measurable increases in targeted search traffic.

How do we know this? We have many years of proven Search Engine Optimisation experience and have worked with companies of all sizes from large database driven websites containing tens of thousands of pages, ecommerce sites that are built from page templates and smaller custom built niche topic sites.

Our expertise lie in combining recognised on-page optimisation techniques with smart and scalable site architecture, together with a solid and manageable off page SEO strategy. This combination provides an excellent opportunity for natural and more importantly ‘free’ search traffic.

Our Search Engine Optimisation strategy is broken into three steps:

  1. Keyword Research
  2. Creating Search Engine Optimised Content
  3. Ongoing techniques to increase inbound links