REI are an electrical installation company based in London. Unique in its innovative offering, REI required an identity that would promote the company in a professional and credible way to its customers, Local Authorities and Housing Associations.
Approach
We created a bold and confident identity, one that would be instantly recognisible within the busy and crowded electrical and construction service industries. The bespoke REI mark evolved from an abstract representation of wire and electrical circuits, these strong industrial shapes were translated into other brand literature.